The e-PRO® certification program teaches members how to effectively use real estate technology to grow their business and make it more efficient. Applying advanced technologies and social media strategies to your business plan expands your capabilities, increases your reach, and builds trust with your customers.

2 Day e-Pro Certification Course - 6 ELECTIVE
with Eileen Cahill
Monday, April 22 and Tuesday, April 23, 2019

NAR's two-day e-PRO^® certification program helps REALTORS^® master the advanced digital marketing techniques of today. With the e-PRO^® certification, REALTORS^® increase their ability to reach customers, expand their capabilities, and build trust by safeguarding client information.

Part 1:

• How to maximize your web presence
• High-level digital marketing theory and practical implementation of tactics
• Lead lifecycle, from lead capture to nurturing and management using CRM technology
• Applying these methodologies to create a healthy business development funnel
• New and emerging digital formats and software that support online marketing and client communication
• Using cloud computing tools to operate a virtual office
• How to utilize social networks such as Facebook, Twitter, LinkedIn, Instagram, and more to connect with clients and drive more business

Part 2:

• The importance of data privacy and security for your business and clients
• How to identify risk factors both internally and with external vendors/service providers
• An overview of state and local data privacy and security laws set forth by local governments and the Federal Trade Commission
• Building a foundation for a data security program to implement in your business and everyday life
• How to manage a data breach while following laws and informing those who may have been impacted with care