2 Day e-Pro Certification Course - 6 ELECTIVE
with Eileen Cahill
Monday, April 15 and Tuesday, April 16, 2019
NAR's two-day e-PRO® certification program helps REALTORS® master the advanced digital marketing techniques of today. With the e-PRO® certification, REALTORS® increase their ability to reach customers, expand their capabilities, and build trust by safeguarding client information.
Part 1:
How to maximize your web presence
High-level digital marketing theory and practical implementation of tactics
Lead lifecycle, from lead capture to nurturing and management using CRM technology
Applying these methodologies to create a healthy business development funnel
New and emerging digital formats and software that support online marketing and client communication
Using cloud computing tools to operate a virtual office
How to utilize social networks such as Facebook, Twitter, LinkedIn, Instagram, and more to connect with clients and drive more business
Part 2:
The importance of data privacy and security for your business and clients
How to identify risk factors both internally and with external vendors/service providers
An overview of state and local data privacy and security laws set forth by local governments and the Federal Trade Commission
Building a foundation for a data security program to implement in your business and everyday life
How to manage a data breach while following laws and informing those who may have been impacted with care