Major Marketing Mistakes: C20161655 | Credits: 3 | Core Credit

Great Marketing Ideas... That Could Cost You Your License

In the fast-paced world of real estate, creative marketing can help you stand out—but it can also land you in hot water. This eye-opening course exposes the common marketing blunders that agents make, often with good intentions, but which can lead to fines, disciplinary action, or worse.

You'll learn how to market yourself and your listings effectively without crossing legal lines. From social media posts to yard signs and giveaways, we’ll cover what’s allowed, what’s not, and how to stay safely on the right side of DOBI, NJREC, and federal regulations.

Topics include:
• Social media do’s and don’ts, business cards, yard signs, and branding
• The truth about “freebies,” incentives, rebates, and gift cards
• Pocket card rules and mandatory disclosures
• TRID compliance and advertising warranties
• Puffery vs. deceptive claims—where’s the line?
• Record-keeping, signage compliance, and inspection readiness

If you're marketing in today’s real estate world, this course is essential. Stay creative and compliant—before your next great idea becomes your next big problem.