The Pricing Strategy Advisor (PSA) certification is designed to strengthen your pricing expertise and help you confidently guide clients through today’s market. The PSA certification equips you with practical skills to create accurate CMAs, work effectively with appraisers, and address common client concerns around home values. Earn a respected credential, gain exclusive marketing tools, and position yourself as a trusted pricing expert for both buyers and sellers.
Benefits of Becoming a PSA:
The purpose and benefits of CMAs, and how to guide clients through them
Terminology of pricing and valuation
The Code of Ethics as it relates to pricing
How to identify appropriate comparables, and where to find information about them
The role of supply and demand in pricing
How to adjust comparables
Specific challenges and special situations in making adjustments
How to work with appraisers
How to hone your pricing skills and practices
